“I want for MTA Ghana to be the best studio and channel in Ghana in particular and in Africa in general” – Hazrat Mirza Masroor Ahmad
On 20 March 2021, team members of the MTA Ghana Studios (official T.V. channel of the Ahmadiyya Muslim Community serving the people of Africa) were granted a virtual official meeting and audience with the World Head of the Ahmadiyya Muslim Community, the Fifth Khalifa (Caliph), His Holiness Hazrat Mirza Masroor Ahmad.
His Holiness presided the meeting from his office in Islamabad, Tilford, whilst the MTA Ghana Studios team joined from the Wahab Adam MTA Studios at Bustan-e-Ahmad in Accra.
During the sixty-five minute meeting, all present had the opportunity to speak to His Holiness regarding their roles and responsibilities and seek his guidance.
His Holiness gave wide ranging instructions to the MTA Ghana team and instructed that the number of live and interactive programmes being produced should increase and also that the production of programmes such as Real Talk should not be suspended altogether during the pandemic. Rather, they should continue to be produced in a Covid-secure way and in line with Government guidelines.
His Holiness also advised that MTA Ghana should produce short ‘filler’ programmes in a range of African languages for regular broadcast, based on quotes from the Promised Messiah (peace be upon him) and the Caliphs of the Ahmadiyya Muslim Community and from the speeches of His Holiness.
Thereafter, emphasising the need for producing more programmes targeted at children, Hazrat Mirza Masroor Ahmad said:
“The Germany MTA Studio is making quite good children’s programmes. Similarly, MTA Ghana Studios should also try to make programmes for children either on that pattern or any other pattern which you deem appropriate for your circumstances and the condition and psyche of the people of Africa. Some programmes should be made which give knowledge to the children about their religion, whilst others can cover contemporary issues. Nowadays, because of the internet and media, children are exposed to a lot more and become very much aware of so many things at a very young age. So, you should guide them according our teaching and traditions.”
Highlighting his high expectations of MTA Ghana, Hazrat Mirza Masroor Ahmad said:
“Masha’Allah, the MTA Ghana Studios is doing very well but I want for it to be the best studio and channel in Ghana in particular and in Africa in general.”
During the meeting it was mentioned that many people amongst the general public were regularly viewing MTA Ghana.
In response, His Holiness underscored the need for accurate data to ascertain the true extent of public engagement with MTA Ghana.
Hazrat Mirza Masroor Ahmad said:
“Only to say ‘a lot of Ghanaians’ are watching MTA is not enough. You should do proper research and find out exactly how many Ghanaians are actually watching our television channel and which programmes they like, so that you can give more emphasis on that type of programming. Similarly, find out what type of programmes they need.”
His Holiness was asked how to bring the youth away from other channels which are focused on entertainment.
In reply, Hazrat Mirza Masroor Ahmad said:
“Nowadays, people are becoming materialist. So obviously, they will go to other channels where they can see music and dancing etc, which we cannot broadcast on MTA. Hence, we should produce and present some good and interesting programmes so that people are attracted. You should do some research in this regard. Make a questionnaire and distribute it into different areas, in different cities and amongst people of different backgrounds so that you would know that what people want from religious or contemporary-issues programmes.”
At the end of the meeting, those volunteers and workers who were serving ‘behind the scenes’ during the meeting were also granted the opportunity to meet with His Holiness virtually and to seek his prayers.
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His Holiness gives guidance on a wide array of administrative and religious matters more
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