Branding and Logo Guidelines
As a general rule, third parties may not use the Alislam logo ("logo" or "AMC logo"). The logo must always be used pursuant to the specifications on this page to identify Ahmadiyya Muslim Community, it's website, services apps or print media. Any use that falls outside of these specifications is strictly prohibited.
Third party may use the logo without written permission or license under following circumstances:
- For Press and Media coverage of an event of Ahmadiyya Muslim Community
- Any official auxiliary or a chapter of Ahmadiyya Muslim Community
- In social media, print, marketing marketing collateral exclusively used in official capacity for Ahmadiyya Muslim Community.
For Brand guidelines for Muslim Television Ahmadiyya International (MTA Intl) a subsidy of Ahmadiyya Muslim Community, please visit www.mta.tv/legal
The AMC Logo is made of of the “White Minaret” symbol and the AMC logo type next to it. The logo is a reference to the following prophecy of the Prophet Muhammad, may peace be upon him.
“Then Jesus son of Mary will descend at the white minaret to the east of Damascus.” - Sahih Muslim
Primary Logo - Color Variations
Due to the prophetic symbolism, the logo should not be blindly “inversed” such that the minaret becomes darker than its background. If it is required to print the logo on a dark background, then the text can be inversed, but the black portion of the interior circle should be made transparent, instead.
Primary Logo - Logo type
The font used is Times New Roman. This was selected not only for its timelessness and elegance, but also for its ubiquity.
Since nearly all computers have access to this font, you should try to use this font in your communications and designs, as well. This will present a unified look across the entire Jama'at.
Primary Logo - Alignment
In both configurations, the AMC logo type is the same width as the separation line below it. The line should never extend beyond the width of the text.
In the Horizontal configuration, the bottom of “Muslim Community” is aligned with the bottom of the Clock portion of the minaret.
In the vertical configuration the logo type and logo symbol are centered aligned. All text should be center aligned.